How does that complex and only apparently ‘normal’ process through which our opinions become public opinion, national desire, collective mind, social goals happen? How does ‘public opinion’ create its own legends, its heroes and its enemies by taking them from history and catapulting them into paradoxically ephemeral legends?
Walter Lippmann, Public Opinion. Democracy, Interests and Organised Information.
Smart Poll is an innovative tool that allows to measure number of votes by using a smaller sample compared to exit polls. Smart polls are carried out on a ‘cluster of polling stations’, determined by a mathematical extraction, which is representative of other ‘clusters’ distributed across the national, regional or local territory. The mathematical method for the extraction of the polls guarantees that the sample is a complete representation of the polling stations across the territory that is being analysed.
A good public administrator investigates public opinion movements in order to find out about ideas and behaviours and then makes decisions with everyone’s benefit in mind. The managers of large companies do the same thing by keeping up-to-date on government changes so that they can serve their company (and therefore the Country) to the best of their abilities. As Cicero said, salus populi suprema lex esto.
How can an electoral campaign be set up so that it is effective and truly focussed on providing a service for the electorate? Pre-electoral surveys study the electorate in order to find out a candidate’s share, the level of trust in them and their image profile and create successful communication and citizen relationship strategies.
Masses of citizens vote on election days. Istituto Piepoli monitors election days using exit polls, which involve polling voters taken immediately after they have exited the polling stations. The interviewee receives a copy of the ballot sheet (identical to the one they filled out inside the polling station) which is then filled out and placed in a ballot box carried by the interviewer.
An analysis of real results on a limited sample of selected voters that allows us to extrapolate universal data. We regularly carry out election night statistics for the largest mass-media groups in the Country. Exit poll data is based on ‘straw polls’, while projection data, known in Italian as ‘stone polls’ is based on real votes gathered from the ballot boxes across different polling stations in the country and broadcasted on national television.
If exit polls are a half-way tool between a survey and a true measurement (so much so that the interviewer never finds out who the interviewee has voted for), In-House Polls are classic surveys which happen at the voter’s homes after they have voted.