30/03/2021

Milk and its derivatives: The Italian way

Sara, Merigo, Sales Manager at Istituto Piepoli, guest of Andrea Meneghini of GDONews, in a Workshop on diary as part of the Cibus Lab educational program.

Sara Merigo, Sales Manager at Istituto Piepoli, guest of Andrea Meneghini of GDONews, tells –through a survey by Istituto Piepoli–, the dynamics of consumption of milk and its derivatives to understand how they are changing and how they can evolve over the next few months and years and what are the purchase drivers.

Furthermore, the study shows which brands are most cited by consumers when asked to associate milk and its derivatives with a brand.