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24/09/2020

Gen Z Planet

From an Istituto Piepoli's survey, carried out in collaboration with Pisa Foundation and Charlie Foundation, it emerges that today's teenagers are attached to "traditional" values, aware of the importance of planning their future.

Today’s teens are not risk-takers (less likely to drink, smoke, take drugs or fight). Even though they are looking to get ahead they are driven by ambition and understand they have to work hard to be succesful. Young people care deeply about corporate social responsibility (we have not to  forget Great Thunberg’s movement) and are taking a more considered approach to life.