Istituto Piepoli together with Promotica explores the relationship between large-scale retail trade consumers and the world of loyalty.
For Promotica’s LoyaltyLab, Istituto Piepoli carries out an annual research that investigates consumption habits and the possible impact generated by loyalty initiatives.
In these first surveys it emerged that 51% of those interviewed are encouraged to attend points of sale more to participate in loyalty campaigns of interest.
For the same reason, 52% have changed supermarkets at least sometimes to participate in a loyalty campaign.
