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CibusLab Workshop

Sara Merigo, Sales Manager at Istituto Piepoli, speaks with Andrea Meneghini of GDONews about a survey on Italians consumption habits relating to salty bread and baked goods with possible future trends.

8 out of 10 Italians consume fresh or unpackaged bread, both from bakeries and supermarkets. While 8% of the sample stated that they never consume products from the salty baked goods segment.

At the heart of the characteristics of bread and substitutes are the type of flour used in processing and the origin of the raw materials.