Summer 2020: Open air tourism is growing

Safe, ecological, close to home, that's the reason why more Italians will choose outdoor experiences, outdoor adventures next summer. Especially in Italy.

Summer 2020. An idea for the Italian holidays. Indeed, we can now consider the possible alternative for the made in Italy holiday of 2020. A sector that is growing spectacularly.

This is confirmed by the new Observatory on open air tourism, signed by Human Company, a Florentine group leader in the outdoor tourism sector, in collaboration with Istituto Piepoli. The research was carried out with a qualitative-quantitative method on a representative sample of the Italian population and a selected group of operators.