Livio Gigliuto is Vice President and Marketing Director of Istituto Piepoli. Sociologist, Director of the National Observatory on Digital Communication and Board Member of the Italia Digitale Foundation, he is the author of “How to promote the city. Effective strategies and actions of territorial marketing “(FrancoAngeli, 2015), of” Di corsa. Of course “(Malcor D ‘Edition, 2017) together with Fabio Pagliara, of “Italy communicates digitally “(Bonanno, 2019), of “The opinion of the Italians in the first twenty years of the 2000s “(FrancoAngeli, 2020) together with Nicola Piepoli, of “Italy that communicates digitally. Edition 2021 ”and numerous essays on communication, marketing and public opinion. Between 2013 and 2018 he led the Territorial Marketing of the city of Catania. He teaches communication and market research in numerous masters, teaches public communication & social networks at the SNA, National School of Administration. Comment and analyze the main current affairs, society, politics and economics on the most important national media.