Alessandro Amadori
Director of the Qualitative Department

Alessandro holds a degree in Psychology (dissertation on Cybernetics) and a PhD in the Psychology of higher cognitive processes (thesis on creative processes). He further specialised in criminology and biostatistics. Alessandro has been working in market and opinion research since 1988. He is currently in charge of qualitative research and is also Istituto Piepoli’s vice-president. He teaches at the Catholic Universities of Milan and of Padua, as well as on Publitalia ’80’s Master’s programme. He is a member of the ASSIRM Quality Committee and of the Scientific Committee of the Edoardo Garrone Foundation of Genoa. He has authored over twenty texts on market research and creativity.